Special Reports: Build your List and Make Money
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Special Reports: Build your List and Make Money

Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use. It is easy to do and foundational to your success.

What Are Special Reports?

Special reports are short digital reports that contain helpful information on a specific subject. These reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or if not, you can hire a writing service to create them for you. There is very little work involved in creating them on your own and they are versatile tools for building an online business.

One popular subject for special reports is "how-to" guides. These reports direct a reader, step by step, how to do something they want to do and may not know how, or who may just want exact steps to guide them. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and your reports could help them greatly with this.

Marketing Special Reports

There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).

You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.

Making Money With Special Reports

All of your special reports do not have to go towards list building. Besides your other products or services, you can sell special reports on your website or blog. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.

People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin there with the subject of your special reports. You will be surprised how easy these reports are to create.

As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for others, too. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

There are a number of additional ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as "Buy Two, Get One Free" promotions.

While your digital reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin will rise significantly.


Known online as the Wiz, Steve is a published author, online presence developer, small business mentor, and Internet marketer who earns his entire living online. A big part of that is helping others do the same. Need help with your business? Talk to Steve.

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